The Power of Press Playbook

Dos and don'ts of press outreach and how to gain exposure for your service based business with easy to use solutions including templates.

Your Instructor


Rachel Rosenthal
Rachel Rosenthal

Rachel Rosenthal is an organizing expert and founder of Rachel and Company, a Washington, DC-based professional organizing firm. Since 2007, Rachel's firm has worked with 8,000+ clients, and teamed up with prominent brands, including West Elm, Pottery Barn, The Container Store, and Four Seasons. Rachel is a TODAY Parenting Contributor and her organizing tips and expertise has been seen by millions and in 100+ publications, including Real Simple, Martha Stewart, House Beautiful, The Rachael Ray Show, Better Homes and Gardens, The New York Times, and local NBC, ABC, and Fox morning shows.


Course Curriculum


  Getting Started
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  Section 1: Introduction
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  Section 2: Why Press is Important for You and Your Business
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  Section 3: Where to Start?
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  Section 4: Where to Look for Press Contacts?
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  Section 5: Drafting Your Pitch Emails
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  Section 6: Organizing Outreach
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  Section 7: Sealing The Deal
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  Section 8: Conclusion
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  Section 9: Bonus 01: How to Time Your Pitch?
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  Section 10: Bonus 02: Email Templates
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  Transcript
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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